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Posts with tag player-base

The WoW Factor: How much do you know about the players behind the avatars?

How much do you think you know about your fellow WoW gamers? WoW Insider brings you this exclusive quiz designed by MMORPG researcher Nick Yee, based on actual U.S. data from the PARC PlayOn 2.0 study linking player survey data with their armory data.

Think you know what players are really like? Come find out what your WoW Factor is. (Answers and conclusions following the quiz.)

1. The average age of WoW players is:

a. 18
b. 24
c. 30
d. 36

2. Which of these groups of players is most likely to be gender-bending?

a. younger women (<30)
b. older women (>30)
c. younger men (<30)
d. older men (> 30)

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Filed under: Analysis / Opinion

World of Warcraft reaches 12 million players

Blizzard has just announced that WoW has reached another significant milestone, and that the player base is continuing to expand after nearly six years of existence. World of Warcraft now has 12 million people playing it.

That's a lot of Deadmines runs.

Vaneras
Today we announced that World of Warcraft has passed another major milestone and now hosts more than 12 million current subscribers around the globe. Check out the press release for the full announcement, and thank you to all of our players for making this possible -- we're grateful for all of the support and enthusiasm you've shown over the years, and look forward to continuing to provide you with great entertainment experiences for a long time to come.


For those wondering exactly what constitutes a subscriber, check after the break. Otherwise, know that Blizzard has pretty strict accounting practices, and this number isn't blown up by some cheap trick.

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Filed under: News items

Forum post of the day: Serious business decisions

WoW has changed considerably over the years, often for the better and sometimes for the worse. Better and worse are, of course, a matter of perspective. Slovotsky of Turalyon is getting fed up with people complaining about the easing of raids. He's confident that Blizzard made the choice to lower the difficulty on raids because more of the player base can now have a chance to experience them. He disagrees that casual players have ruined the game. Familiarity may also lead to boredom. Some of the guilds that have progressed through Naxx have already done so either in the Pre-BC era or on the PTR.

As some pointed out, Blizzard is a for-profit business. The company's job is to sell a product, not to rule with a heavy hand or coddle the incompetent. The switch to an inclusive raiding environment was most likely a marketing decision. Caydence of Draka drove this point home, to rebut the argument that players will quit WoW because it's easier. It is simply a better business decision for Blizzard to alienate the "hardcore" players who make up a small minority. She suggested that the subscriber base has grown with each ease in difficulty.

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Filed under: Analysis / Opinion, Blizzard, Raiding, Forums, Forum Post of the Day

Craig Sherman of Gaia Online: WoW is "not a success"

See if you can follow this reasoning: WoW has ten million players, which is nice and all, but there are actually 800 million teens in the world. Therefore, since Blizzard hasn't reached even 10% of them (80 million), WoW is not actually a success. That's what Craig Sherman of Gaia Online (a casual, browser-based MMO) said to folks at the M16 Marketing conference in San Francisco this week. He claims that WoW's subscription fee has hampered its growth, and that it would be even bigger if there was a free-to-play model.

But his reasoning is unstable there to say the least. Part of the reason WoW is so successful is that Blizzard has had the cash to put up for new servers, new content, and a brand new HQ, and with a free-to-play model, they wouldn't be making nearly as much money as they are. Not to mention the quality of the players -- in my experience, part of the reason WoW is such a good game is that when people pay to play it, you often get a much more interested and involved player base. And of course, while yes, WoW hasn't reached a larger fraction of its "potential" player base (however you define that -- what makes Sherman think that Blizzard is targeting teens at all?), anyone who thinks a 10 million player MMO is "not a success" needs to examine the rest of the MMO market more closely.

Will there be a game bigger than World of Warcraft? It sure seems like it -- at some point in the future, there should be a game that does go free to play and does hit on all the marks -- casual, hardcore, serious, fun -- that World of Warcraft does (in fact, maybe WoW itself will someday open up a free-to-play model). But to claim that WoW has somehow suffered from its subscription model is pretty far from the truth.

[Via Worldofwar.net]

Filed under: Analysis / Opinion, Odds and ends, Blizzard

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