Blizzard talks procedural and player-created content in WoW

"People just burn through our content so fast, if we could build enough content, we would," Stockton said. "Procedural content is totally something we've talked about." However, he was quick to point out that randomized content would not replace any of their handcrafted content.
I think what we'd like to do is say we can still have our seven or eight dungeons, but then over here we've got some crazy procedural supplement. Maybe the dungeon is random, maybe the boss is randomized with different [abilities] – how ever we could do that. But I think that'd be a cool supplement to the handcrafted stuff. Because I think that's what sets us apart.
Having dungeons or scenarios change up slightly every time you enter them could certainly make re-running them a little more fun. You could speculate all day about what they could do with this -- alternate paths through a dungeon, dynamic events, randomized trash and bosses, environmental gameplay, and much more.
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