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Posts with tag pricing

Character service pricing going up for those paying in pounds

Though character service pricing has always seemed high, if you're paying for WoW in pounds sterling then soon you're going to have to pay a bit more. Presumably, this is to bridge the difference in value between the pound and the euro, but Blizzard's description of the price change as an adjustment to ensure they're offering the "best entertainment value" doesn't really sell it -- as pages of unhappy commenters can attest to. If you're in the market for character services, here's the new pricing, in effect April 30th:

Takralus
Name Change .................................................... Current Price: £6 | New Price: £7
Pets ....................................................... Current Price: £9 | New Price: No change
Helms ................................................... Current Price: £10 | New Price: No change
Appearance Change ...................................... Current Price: £12 | New Price: £13
Guild Name Change ....................................... Current Price: £15 | New Price: £17
Character Transfer ........................................ Current Price: £15 | New Price: £17
Race Change ................................................. Current Price: £15 | New Price: £17
Mounts ................................................ Current Price: £17 | New Price: No change
Faction Change ............................................. Current Price: £20 | New Price: £22
Guild Transfer ..................................... Current Price: £25 | New Price: No change
Guild Faction Change ......................... Current Price: £30 | New Price: No change
Level 90 Character Boost .................... Current Price: £40 | New Price: No change
Guild Transfer and Faction Change .... Current Price: £50 | New Price: No change

Filed under: News items

How Blizzard's over-caution saved it from a PR nightmare

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Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks.

The Titanic was the largest cruise ship ever built. It was proclaimed to be unsinkable, defying natural laws to those who did not understand how the behemoth could float. In the end, the Titanic sunk not because she was a weak ship but because the ship tried to turn from an iceberg, causing catastrophic hull damage. If the ship had plowed through the iceberg and not changed course, there is a greater chance it could have avoided catastrophe.

While comparing Blizzard to the Titanic doesn't exactly evoke a positive connotation, it should. The Titanic sunk because of mistakes made. Blizzard's conservative game design attitude and philosophy have served it well -- being open to change and modification while holding on to the core concepts of WoW and trying not to deviate in profound, risky ways. The risk sometimes works -- transmogrification, void storage, Raid Finder, Real ID (and soon Battletags), etc. Sometimes, the risk doesn't exactly lead to the best reward -- the Real ID debacle, the vocal hardcore minority and Cataclysm heroics, and the Dance Studio. Blizzard understands that the juggernaut cannot turn too quickly, or it risks the type of deep, jagged incision that sinks the unsinkable.

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Filed under: Analysis / Opinion, The Lawbringer

Gold Capped: Inventory balancing in TradeSkillMaster

Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house. Email Basil with your questions, comments, or hate mail!

TradeSkillMaster is the most powerful addon used to automate crafting and batch posting, and today, we'll be learning how to fine-tune the number of items created based on your selling history. Generally, when you started using TSM, you set up a default number of items for each trade skill group that you wanted it to keep in stock. For example, I told it to:
  • Always craft enough scrolls that I had two on the auction house when they were profitable.
  • Always craft enough of each meta-gem cut to ensure that I always had three on the AH when they were profitable.
Now when I hit the Restock Queue button in enchanting or jewelcrafting, it queues up enough stock to bring my inventory levels to two scrolls or three gems. What if I invested in some recipe I sell a lot more of, though?

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Filed under: Economy, Gold Capped

Gold Capped: How to price Cataclysm glyphs

Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house. Email Basil with your questions, comments, or hate mail!

Glyph pricing has ignited more internet arguments than any other topic in the WoW blogosphere. Everyone has their own method, and there's always someone who gets offended by it. There is no actual right answer, just basic economics.

The goal of any glyph strategy is to make gold, and the only sensible way to measure gold making is by calculating your profits per hour. The glyph lifecycle is herb > pigment > ink > glyph. There can be a lot of hours in that, so let's look at the best way to squeeze some gold from them.

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Filed under: Economy, Gold Capped

Gold Capped: How much should you undercut?

Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house. Email Basil with your questions, comments, or hate mail! This week's community post is the most recent recording of the weekly JMTC's meeting, and I'll be there next week answering questions.

This isn't the first time I've written about undercutting, and it won't be the last. The burning question of how much to undercut is something that just keeps coming up, not unlike the question of which pet is the best for the DPS.

If you ask people who don't sell on the AH, they'll give you a blank stare and make some comment about having a guildie craft it. If you ask an auctioneer with less than 100k, they'll say to never undercut more than a copper. To properly answer this question, we need to try and understand the effect that undercutting has on the market you're in.

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Filed under: Economy, Gold Capped

Gold Capped: Ask an auctioneer


Every week, Gold Capped (from Basil "Euripides" Berntsen) aims to educate players about how to make money on the auction house. For the inside line on crafting for disenchanting, transmutation, cross-faction arbitrage and more, check in every Wednesday. For half-arsed, last-minute mailbag posts, tune in every Thursday after Basil forgot his deadline because he was buying his wife stylish side tables at large Swedish furniture stores. Also, feel free to email Basil any comments, questions or hate mail!

I have a bunch of questions and comments piled up in my poor neglected inbox, so today we're going to jump right in and address some of the good ones.

Bernake (awesome name, by the way) writes:
Previously you have established that it is not profitable it to transfer gold frequently across faction. While this is generally true, I play on a server where the Horde population playing at peak hours is no more than 600 people, less than 2,000 active on the server. I was wondering (if that) warrants a change in this policy, as the Alliance have over 9,000 active players with at least 600 on throughout the day and over 2,000 playing at peak hours on any given day. I was considering moving into the Alliance glyph market, as the Horde glyph market is quite small. I was wondering if you would support this move as well as give some insight?
I believe you're talking about this post on cross-faction arbitrage. In fact, it can be extremely profitable to move money and products across the neutral AH. I may have sounded a little negative because it is risky; however, unless you're losing a chunk of your stock to snipers or 20 percent of your gold to the neutral AH cut, it's not a bad thing to do. You can just buy to resell, or if you're having trouble finding mats on your home faction, you can use stock from the other side to keep your costs in line.

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Filed under: Economy, Gold Capped

Gold Capped: Meta gem deep dive


Want to get Gold Capped? Every week, Basil "Euripides" Berntsen takes a short break from building a raiding guild on Drenden (US-A) to write up a guide that will help you make gold. Check out the Call to Auction podcast, and feel free to email Basil any comments, questions or hate mail!

I've talked before about meta gems, however I feel they deserve more than a paragraph buried in the middle of a jewelcrafting post. Like many of the best businesses, metas are purchased by all end game players and many leveling players. They provide a hefty bonus to PvE and PvP, come in a variety of flavors and (most importantly) get purchased every time someone upgrades their helm.

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Filed under: Gold Capped

Gold Capped: Market timing


Want to get Gold Capped? Watch this space every week as Basil (also of the Call to Auction podcast, the Hunting Party podcast and outdps.com writes about making gold in the World of Warcraft. Have questions, comments, or threats for him to get off your damned server? Email Basil!

The prices for all kinds of things fluctuate. I talked a little about this in my post for casual auctioneers, but there is serious money to be made with market timing for very little investment. Basically, the goal is to watch prices for a few weeks, try to predict their next swing, and take advantage by buying low and selling high.

Watching prices

Easier said than done, like most things worth doing. You might get hundreds of items you'd like to watch, and short of a photographic memory or a manual spreadsheet, you're going to need some help keeping track of it all. Enter Market Watcher. This is a nifty addon that, once configured, allows you to scan the auction house for just the things you're interested in, and will show you a graph of their prices over time once you get a couple scans done.

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Filed under: Economy, Add-Ons, Gold Capped

The art of pricing

I hear this all the time: "Hurrr! Undercutters are ruining this market! Durrr!". Today, we're going to talk about this. Undercutting doesn't ruin markets, high supply does. Also, if it's still profitable, the market's not ruined, it's just being taken away from you. Cut your margins and undercut back. Or buy them out if you still think they're wrong and you're right.

But markets should be protected from undercutters!

Balderdash. Markets are a place where people can sell their goods for any price they want. You're describing collusion between sellers to reduce "lost profits," where every time someone wants to undercut with a new auction, they do so by the smallest possible amount.

More often than not, all your competitors will have the same cost that you do, and as soon as they see you commit to an auction, they'll undercut you right back. If everyone is knocking a copper off the next highest auction, they only way to undercut successfully is to try camp the AH and make sure you're always the competitor who has visited most recently. Needless to say, this is a colossal waste of your time, and you would probably make more money per hour doing argent tourney dailies.

The only way to effectively sell your product in a market with a lot of competitors is to undercut by more than just a trivial amount. You need to make it just cheap enough that your competition is less likely to undercut you, but expensive enough that you're still making money.

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Filed under: Analysis / Opinion, Economy

No Wrath without Burning Crusade

We kind of already figured this (and who is really jumping into Northrend without first having finished up with Outland anyway?), but Datth has confirmed it on the forums: in order to install Wrath of the Lich King, you'll have to have Burning Crusade installed as well. Not a huge surprise, but just in case you were recruiting someone to come up to level 80 with you, make sure to tell them to buy all three versions of the game when Wrath comes out, because they'll need them.

The bigger question is: when will get a battlechest? It took about seven months for Blizzard to put Burning Crusade and World of Warcraft in the same box, but can we expect them to do it faster with Wrath of the Lich King? Probably not -- while the price may drop a bit on the current Battlechest (if you wanted to jump into the game the day of Wrath's release, it would cost you $70 total, and our guess is that that's about $10 more than Blizzard will end up charging), odds are that anyone getting in now would have to buy that and Wrath to play.

Of course, odds are that you've made up your mind about buying the expansion anyway. Anyone out there still playing with vanilla WoW? As much as Blizzard has been about skipping past all that 1-60 content as fast as possible, I wouldn't be surprised at all if they even tweaked the subscription pricing on that end to try and pull more people into buying the expansions. They already will let you try the game and first expansion for free, and you'd have to think eventually they'll try to convince the last few demographics holding out to join up as well.

Filed under: Analysis / Opinion, Blizzard, Expansions, The Burning Crusade, Wrath of the Lich King

Details on the WoW Minis game

WoW Insider has obtained a copy of the "sell sheet" sent to distributors about the upcoming WoW minis game, and it contains information about pricing, pack size, and even some hints at a release date.

Basically, the minis will become available in three different ways: there will be the core booster sets, which will contain three minis of the same Horde or Alliance faction, plus three character cards and six ability cards, and will have a suggested retail price (SRP) of $14.99 per booster. Additionally, each booster will have a chance to include an ingame Loot Card, supposedly from the Trading Card Game (there is no word if there will be loot cards specifically for the minis game), and a 1/8 chance to have an "epic" character.

More info on the starter sets, including the full text of the "sell sheet," after the break.

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Filed under: Analysis / Opinion, Blizzard, News items, WoW TCG

A bargain diamond in the AH rough

I can't say I shop the AH enough to spot a great deal when I see one (I mostly just use the AH to offload all the BoE junk I collect, and Auctioneer watches prices for me easily enough), but I can appreciate the feeling frostaholic talks about here: just like opening up a loot window and seeing that drop you've always wanted, there's definitely a thrill in finding a long-awaited AH bargain.

And I don't know that we've talked about Bottomscanner in any depth before, but that's exactly what the addon is designed for-- given the price information from Auctioneer, you can hit a button in Bottomscanner, and the addon will scour the Auction House for any items that are priced for less than they're worth. It's automatic speculation, really, and while it only works because not everyone is using Auctioneer (because if everything was priced right, no one would find it cheap), it can be used to find good deals.

But still, there's nothing like finding a diamond in the AH rough yourself. Checking the AH for an item and then finding it one day for half the price you expected to pay-- that's an entire realm of excitement in this game by itself.

Filed under: Analysis / Opinion, Tips, Odds and ends, Economy, Making money

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