Officers' Quarters: 10 tips for successful guild events

Guild events outside of the usual raiding and PvP activities can help break up the monotony and get people excited about their guild. This week's email comes from an "event officer" who wants to know, how do you get people to show up?
I am an officer in my guild, and we have been re-evaluating our roles. I am considering becoming the Social Event Coordinator, and I am looking for some advice to get things started. ... My ideas include scheduling nights to do scenarios/dungeons for achievements, old school raids, and probably a pet battle league once people aren't as focused on gearing up for raids.
My questions are:
Do you have any suggestions on how to communicate to guildies that aren't around much that these events are being planned?
Do you have suggestions on how to determine interest before scheduling?
Do you have suggestions on how to encourage participation?
Do you have other event ideas that have worked for you?
Filed under: Officers' Quarters (Guild Leadership)
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