WoW Insider: Mists of Pandaria, from everything we've seen, is on an accelerated time table. How do you, as a producer, make sure the process is going forward?
Ray Cobo: We 've learned a lot over the years about how to make expansions and how the game development of WoW has kind of evolved over the years, and so with each expansion, we get better at what we do. Our tools get better, our muscle memory from the team gets better in terms of how to make stuff. We have such a huge library of things now that we've built and content that we've made that we can actually pull from and figure out how to make that better or how to not do that again kind of thing and learn from those pitfalls or successes and try to get more efficient every time.
I think that's something the team has done for this one specifically is that each time it seems to get a little bit faster and get a little bit easier to some degree. There are still a lot of challenges in terms of curve balls that you get halfway through -- like in this one, it was recently decided to have two more zones. So it's like, OK, well, didn't have that in the plan but we'll figure out how to kinda get that in. Everyone on the production side and definitely on the dev team is very committed to make sure the content is great, so we want to make sure we give the devs time to iterate and explore and try to figure out what's going to make this game great and going to make the expansion great, because that's a core philosophy at Blizzard.