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Posts with tag project-titan

Last Week on Massively: Path of the Titan

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This post originally appeared on Massively from Editor-in-Chief Brianna Royce. At the end of every week, we round up the best and most popular news stories, exclusive features, and insightful columns published on Massively and then present them all in one convenient place. If you missed a big MMO story last week, you've come to the right post

This week, Blizzard made Titan's cancelation official, sending analysts scurrying to make bold statements of doom and/or apathy and leaving MMO fans to ponder what Titan's death really means to our genre.

Read on for a look at the rest of this week's top MMO stories.

Read more →

Filed under: MMO Roundup

MMOs don't work in the US says Take-Two Interactive


At the Cowen and Company Technology, Media and Telecom Conference this week, Take-Two Interactive's chairman Strauss Zelnick told crowds that MMOs just don't work in North America. "How many MMOs have been successful in the US?" Strauss mused. "Two: World of Warcraft and EverQuest." This is why Take-Two is focusing on Asian markets for its own massively multiplayer games and why, Zelnick suggested (without mentioning anyone by name), Blizzard had to reboot development of their own Project Titan.

However, while WoW's numbers have had a much-ballyhooed decline, its current 8.3 million subscribers is nothing to sneeze at. But does America's poor track record with MMOs mean Titan is doomed before it's even managed to get a release date? Zelnick and Take-Two seem fairly certain MMOs don't have a future, but we intend to wait and see.

Filed under: Analysis / Opinion, News items

Titan Development Reset: Blizzard speaks out

Titan Delays Blizzard speaks out
Following the recent news that Blizzard's hotly anticipated MMO, codenamed Project Titan, has been pushed back to 2016, ZAM's Jarimor has reached out to the developers and obtained an official statement.
We've always had a highly iterative development process, and the unannounced MMO is no exception. We've come to a point where we need to make some large design and technology changes to the game. We're using this opportunity to shift some of our resources to assist with other projects while the core team adapts our technology and tools to accommodate these new changes. Note that we haven't announced any dates for the MMO.
Venturebeat reported that the game's development had been "reset", apparently due to a desire to make technology changes. Purely speculating, of course, but this could be indicative of a change to a new engine, or something along those lines. Rumors have abounded about this secretive project, and a leaked product slate from 2010 indicated that a release would take place in the fourth quarter of 2013. This new information would certainly put paid to that notion, along with other rumors about teaser footage emerging at Blizzcon.

The moral of the story is, essentially, that unless you have information directly from the developers, don't pay too much attention to the rumor mill! As WoW Insider's Matthew Rossi commented yesterday, this is nothing new for Blizzard, with similar actions being taken for Warcraft III. We can only hope that Titan doesn't go the way of Starcraft: Ghost.

Filed under: Blizzard

Rumor: Project Titan development reset?

Rumor Project Titan development reset
According to Venturebeat the as-yet unannounced Project Titan has seen seventy or so developers reassigned to other projects and a slimmed down thirty person team remains on the project. MMO-Champion reported that sources indicated that the changes were made in part due to a desire to make significant technology changes to the project and that the rest of the developers are being moved to World of Warcraft, Blizzard All-Stars, the upcoming Diablo III expansion and Battle.net.

Considering Titan hasn't even been announced yet, we're not sure what we can really make of this news. We've seen similar moves in the past with titles like Starcraft: Ghost which ended in cancellation, and even Warcraft III saw mid-stream technology updates that resulted in a very successful launch. At any rate, until any sort of announcement on what Titan actually is gets made, we'll just be over here playing World of Warcraft.

Filed under: Analysis / Opinion, Blizzard, News items

Last week in MMO news: The best of Massively

Last week in MMO news The best of Massively
Sometimes, you'd like to know that there are other MMOs out there, right? It's not all WoW, all the time! Our sister site Massively can provide you with everything you need to know about all of the other MMOs around -- past, present and future.
Rumor: Blizzard's Titan is not a new IP and could be heading to consoles
What is Project Titan? All we know about it right now for sure is that it's being developed by Blizzard, and we've been told on occasion that the game is not a new installment of one of Blizzard's existing franchises. But that may not be the case. According to rumors collected by fans, Titan may indeed be a spinoff of an existing IP and might even be aimed at the console market.
New MMOs to watch in 2013
The year that was 2012 turned out to be a mixed bag for the MMO industry. For every piece of good news, there was a piece of bad news. Now that it's 2013, it's time to look forward, and Massively examines what the top ten most promising titles of 2013 may be.
A video retrospective on 38 Studios discusses 'star-struck legislators'
The sun has set on 38 Studios, but there's still a lot of people eager to analyze and dissect the company's rise and sharp decline. As a whole, it's been looked at and analyzed extensively from the gaming side, but the other factors that went into the studio's enormous state loan and subsequent burnout are examined more closely in a new video.
Massively's week in review
Don't let WoW Insider do all of the talking when it comes to Massively's best content of the week. The Massively staff themselves have picked out what they think is the best content their site has to offer in their own weekly roundup.

Filed under: MMO Roundup

What does brand advertising mean for the MMO? Part 1

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks.

Brand advertising has already been done in the MMO sphere. Anarchy Online's Free Play program has been showing users in-game advertisements for real-world products on in-game billboards since World of Warcraft launched in 2004. MMOs have survived since. Case closed.

Oh, you wanted more discussion. I see. It's been done before! Finally, we have some real precedent to talk about. Oh FunCom, you've finally managed to not disappoint me. Advertising models were one of the first types of campaigns to be applied to free-to-play versions of massively multiplayers that didn't hit perfection under a subscription model. In 2004, there were a tremendous number of MMOs to play, and people usually just stayed loyal to one. The fight for your subscription dollars was on.

Anarchy Online's Free Play program debuted in December 2004, just after the launch of the unknown but best-selling indie hit World of Warcraft, giving players a chance to play the game and its first expansion pack free of charge. Players subscribed to the Free Play game client would see advertisments in cities, towns, and other highly populated places in game for real-life goods, services, and companies. Advertising dollars paid for the game, as well as subscribers' choosing to pay and see fictional ads instead.

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Filed under: Analysis / Opinion, The Lawbringer

Blizzard looking to hire "product placement" producer for next-gen MMO

As Blizzard charges into 2012 with three big releases (Mists of Pandaria, StarCraft II: Heart of the Swarm, and Diablo III) coming soon, rumors begin to swirl as a new job posting became available on the Blizzard career site for a franchise development producer. The interesting facts in the job listing are that the position is for the next-gen MMO, focused on working with consumer brands and creating brand-extending merchandise.

What does this mean for the next-gen MMO currently roasting slowly at Blizzard's complex? We don't really know. If we look at other games that have had advertising, it's usually in the form of billboards or sponsorships, featuring products that you and I know of. The possibilities for where ads could go within the game world of an MMO are endless, but it does preclude some settings and time periods. Intriguing, no? Something to freak out about? Definitely not.

Filed under: Blizzard, News items

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