Back in March, Mike Schramm reported on a player who paid 20,000 gold to ensure that she would receive the Amani War Bear from the Zul'Aman raid instance. It is not entirely uncommon for players to run their guildmates' alts though low level dungeons for fun or profit or purchasing raid runs or arena points. Any of these may be considered cheating by some players, some more obviously than others. Angona of Hellscream (obviously an alt) had the opportunity to purchase
Her guild leader disapproves of this transaction. Angona quoted him as stating "Only lazy noobs buy gear, that's not what this guild is about. If you want to buy gear, then I suggest you just /gquit right now." This attitude suggests that players should earn their gear, even if a gear upgrade would be good for the guild's raiding efforts overall.