It seems that every new MMORPG wants to bill itself as a "
WoW killer." From
Lord of the Rings Online to
Age of Conan to (most recently)
RIFT, everyone wants a piece of the most popular subscription-based MMORPG of all time.
To date,
World of Warcraft has weathered the competition. Its subscriber numbers have reached an all-time high (
now over 12 million), with its latest
Cataclysm expansion selling
nearly 5 million copies in the first month alone. The game should remain popular and successful for years to come. Still, even Blizzard admits: It can't stay on top forever.
So what happens when the game starts losing a significant amount of its subscriber base? If what happened to Turbine's
Lord of the Rings Online and
Dungeons and Dragons Online is any clue,
World of Warcraft might move to a free-to-play model. Since switching to free-to-play, both of Turbine's games
added subscribers and increased revenues.
This past weekend, I sat in on the free-to-play MMO panel held at the PAX East 2011 conference in Boston. Afterward, I caught up with Robert Ferrari, VP of Publishing and Business Development for Sanrio Digital (
Hello Kitty Online), to discuss
WoW. We discussed the free-to-play industry and whether or not
World of Warcraft could eventually find a place in it.
"WoW
has to be looking at a free-to-play model currently," Ferrari theorized.
Read more →
Filed under: News items, Rumors