The world has an obsession with celebrity. A person can be famous simply for being famous. We want to wear what they wear, we want to drive what they drive, and we want to have what they have. The endorsement of a celebrity is all that it takes to instill confidence and to engender trust. Celebrities have become the perfect image that we shape our lives after. Every culture has its model members that create the standard by which the others are judged.
Rogues are running out of celebrities. While the old joke about how "the best rogues are the unknown ones" is clever, it's not accurate. Every class needs avatars to represent it on the global scale. Every class needs intelligent theorycrafters to curate class knowledge and flashy all-stars to exploit that knowledge. Rogues used to have heroes that we could stand behind, but their count is fading fast. Can you name the best rogue in the world right now, in either PvP or PvE? Can you even name anyone in the top 10? I couldn't either.