Every day, our tip line gets a number of requests for link exchanges, publicity, and feedback on whether a post would be good for inclusion in the Daily Quest. We're really happy to be able to direct traffic to bloggers with good information, but sometimes we get requests that leave us baffled, uncomfortable, or both. While it's pretty easy to deal with some of these (gold-selling sites wishing to advertise here are a quick, "No thanks"), some of them come from otherwise well-meaning bloggers who want a link, but who may not get the desired results from one. Naturally this leaves us with a bit of a dilemma, and these are the things I think about while nosing around incoming links and my own list of favorite blogs:
Please don't ask us to link your blog. Ask us to link a post.
Even if we love your site and we read it all the time, we still need a reason to link you that's relevant to a subject we're writing about. Readers dislike getting recommendations like "It's a great blog!" or "You're going to love it!" Uh, why is it a great blog? Why should they love it?
Nothing speaks so loudly or effectively as a great post on a good topic. Moreover, if we're linking a post of yours, your blog's main page should be linked as well. Even if we got dumb and forgot, it should be a simple matter for readers to find your central page (and you've got a design problem on your hands if they can't).