In this installment of WoW.com's ongoing guest post program, we welcome Nico Deyo. Nico is a sometimes mage blogger and all-around nice gal who writes at Empowered Fire.It's no secret that Blizzard is going to be changing the face of guilds in Cataclysm with guild talents, perks from being a collective entity, and rewards for using their new tools. While this benefits the majority of groups, what about those who have created something outside of the standard? They might not be a large chunk of the WoW playing population, but for the people who raid and socialize differently than the average player, the systems raise some new and troubling questions. Blizzard's particular idea of a guild is becoming the predominant social unit in Cataclysm, and those who don't fit into it might be all but left in the dust when it comes to new mechanics and rewards.
So who doesn't fit? I'm talking about two groups, mostly -- guild collectives/coalitions (several guilds who have banded together for a common purpose) or raid alliances (a very specific coalition or mixed group of people formed into a team for content). Both are two structures that have emerged socially and pragmatically to fill gaps that the traditional guild structures of yore haven't met.