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Posts with tag starcraft-ghost

Blizzard debuts new products at San Diego Comic-Con

Blizzard's Chris Metzen graced the floors of the San Diego Comic-Con today to talk Blizzard licensing partners and show off some awesome new merchandise coming this year featuring Warcraft, StarCraft and Diablo wares. Diablo merchandies looks to include knee-high Diablo socks, a Diablo face belt, new shirts, and two hoodies modeled after Diablo's demon hunter class and the angel Tyrael.

StarCraft's line is expanding with new shirts, a first look at the MegaBloks Viking, a leather wallet, and StarCraft: Ghost: Spectres, which has been confirmed by Metzen to be a novelization of StarCraft: Ghost, the game that was and then never was.

Warcraft's wares continue along a familiar path with a slew of new T-shirts as well as what appears to be a beverage called the Forsaken Elixir of Undead ... I really have no idea, since it's most likely a joke slide. Metzen also previewed the covers for the forthcoming original graphic novels Horde and Alliance, coming out later this year.

[Thanks, Kotaku, for the tip and images.]

Filed under: Blizzard

Blizzard files trademark for "Cataclysm"

Is "Cataclysm" the name of Blizzard's next-gen MMO? This Tumblr blogger has uncovered trademark applications filed by Blizzard in the fields of computer games, paper-based products, and online entertainment services. Those trademarks are on the USPTO's website, and we can confirm that Rod A. Rigole has been employed by Blizzard as legal counsel previously, so these trademark applications, all filed late last week on June 26th, are all real.

Of course, that doesn't confirm that we're actually talking about the next-gen MMO, or that Blizzard is planning on releasing a game called "Cataclysm" at all (StarCraft: Ghost was also trademarked, and we all know what came out of that). It could be another WoW expansion (though you'd think that WoW would be in there somewhere if that was the case), or it could be a completely separate game. Not that we know of one, but Blizzard certainly is working on all kinds of projects that we haven't yet heard about officially.

So. "Cataclysm." Trademark Blizzard Entertainment. Keep an eye out for it at BlizzCon this year.

Thanks, Ryan!

Update: We noticed the domain expired on June 26th, 2009. The domain was previously held and parked out in Australia. June 26th is the same day the trademark was filed with the US Patent & Trademark Office. The domain is also now held by GoDaddy, who we know handles Blizzard domains. That's just a little too much coincidence for us to stay quiet about. It's entirely possible Blizzard just acquired the domain name.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Economy, BlizzCon, Cataclysm

Ten innovation lessons from Blizzard

The OC Register (Blizzard's HQ -- I'm pretty sure that's where it's at, as they're not exactly open with their location info -- is located right down near them in Southern California) has a blog post up featuring 11 "innovation lessons" other companies can learn from the folks behind World of Warcraft. While the lessons aren't exactly innovative themselves (I think there are lots of companies that do this stuff, and none of them have a ten million player game), the post does provide a good look inside Blizzard's process and the thinking behind what they do.

Blizzard is pretty stubbornly committed to quality -- not only do they notoriously release things "when they're done," but if something doesn't work they apparently are happy to trash it completely (see Starcraft: Ghost). It is amusing, too, that Rob Pardo says he and Frank Pearce are trying to make "great entertainment projects, not perfect ones." WoW has its bugs, sure, but when you look at Blizzard's catalog: Diablo, Starcraft, Warcraft, you have to wonder what a "perfect" game looks like in Pardo's mind. Those are about as perfect as they come.

And they "eat their own dog food," too: J. Allen Brack apparently spends four hours a night (up to 15 hours a week) playing the game on his own time at home. Seems like it would be tough for other companies to pull these strategies into their own plan (Blizzard really releases one-of-a-kind products), but as consumers, it's neat to get another look into the way they work.

[Via Slashdot]

Filed under: Analysis / Opinion, Fan stuff, Virtual selves, Blizzard

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