If you've been following World of Warcraft'
s published subscriber numbers for a while now, you know that we haven't seen a rise in WoW
subscribers since late 2008. Blizzard's been holding steady on a figure of 11.5 million subscribers
. But, according to Frank Pearce, Blizzard's Executive Vice President of Product Development, that's going to change.
When asked if by VG247's Adam Hartley if he thought WoW
's subscribers had permanently peaked, Pearce had this to say:
"I mean, you can look at that number and if you look at some of the details around it ... In China, for example, we haven't even launched Wrath of the Lich King yet
, and that expansion is already 18-plus months old. They're still playing The Burning Crusade
there, because we're waiting for approval for Wrath from the appropriate agencies. And once we get that approval and launch Wrath
in China then I think we will see growth."
Pearce also noted that "win-back" of subscribers who had left the game after previous expansions is particularly high for WoW
, and that subscriber counts should grow when Cataclysm
"Hopefully we will get some people back from Cataclysm as well. I don't think 11.5 million is a peak, necessarily, but there are certain things that we need to do and need to do well in order to see it go further."
Like refining the 1-60 game, an area many players have never gotten past, no doubt. You can read the full interview with Frank Pearce at VG247
Filed under: Blizzard