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World of Warcraft down to 7.7M subscribers


Noted in the press release this evening announcing the split of Activision-Blizzard from Vivendi is the fact that World of Warcraft ended the last quarter at 7.7 million subscribers, down from 8.3 million in March.

Activision-Blizzard
For the quarter, Activision Blizzard was the #1 independent publisher in North America and Europe combined, including accessory packs and figures, with the #1 and #2 best-selling titles year-to-date– Skylanders Giants™ and Call of Duty: Black Ops II.¹ Additionally, Blizzard Entertainment's World of Warcraft® remained the world's #1 subscription-based MMORPG, ending the quarter with approximately 7.7 million subscribers.

...

Subscriber Definition: World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees' territories are defined along the same rules.

It should be noted that these numbers are world-wide, and they are not broken out into the North American / European / Asian split that people often like to talk about.

Developing...

World of Warcraft loses 1.3M subscribers since February, down to 8.3M

WoW loses 13 million subscribers since Feb down to 8 mil
Today's Activision-Blizzard financial reports states World of Warcraft took a subscriber hit this quarter, losing 1.3 million players since February.

The loss brings the total number of WoW players down to 8.3 million, its lowest level since the launch of the Burning Crusade expansion in 2007. Subscriber levels have fallen by about a third since WoW's post-Cataclysm peak of 12 million subscribers. The loss is hardly unusual -- you have to remember that WoW is a 9-year-old game, and we're at a pretty uninteresting time in the expansion cycle.

Have we mentioned yet that we're really excited to see if Blizzard is announcing a new MMO at BlizzCon?

Filed under: Blizzard, The Burning Crusade, BlizzCon, Cataclysm, Mists of Pandaria

Blizzard's Frank Pearce predicts renewed subscriber growth with Cataclysm, China

If you've been following World of Warcraft's published subscriber numbers for a while now, you know that we haven't seen a rise in WoW subscribers since late 2008. Blizzard's been holding steady on a figure of 11.5 million subscribers. But, according to Frank Pearce, Blizzard's Executive Vice President of Product Development, that's going to change.

When asked if by VG247's Adam Hartley if he thought WoW's subscribers had permanently peaked, Pearce had this to say:
"I mean, you can look at that number and if you look at some of the details around it ... In China, for example, we haven't even launched Wrath of the Lich King yet, and that expansion is already 18-plus months old. They're still playing The Burning Crusade there, because we're waiting for approval for Wrath from the appropriate agencies. And once we get that approval and launch Wrath in China then I think we will see growth."
Pearce also noted that "win-back" of subscribers who had left the game after previous expansions is particularly high for WoW, and that subscriber counts should grow when Cataclysm is released.
"Hopefully we will get some people back from Cataclysm as well. I don't think 11.5 million is a peak, necessarily, but there are certain things that we need to do and need to do well in order to see it go further."
Like refining the 1-60 game, an area many players have never gotten past, no doubt. You can read the full interview with Frank Pearce at VG247.

[via Massively]

Filed under: Blizzard

WoW subscriber numbers still increasing, multi-boxers trivial

There has been a long thread about WoW and the philosophical changes and approaches over the past four years, and in particular to some of the larger design decisions made recently (dual specs). In it Ghostcrawler makes an offhand remark about WoW's subscriber numbers:

"Wrath of the Lich King is still selling very well and our subscribers are increasing."

Now I want to be clear that this was made off-hand and is not from an official earnings statement. But that doesn't discount it from being full of truthiness; and nonetheless, this is rather significant in that it's been a while since we last heard any indication of current subscriber numbers. To some this news won't be very surprising, given that Wrath of the Lich King has been a huge hit. But others might raise an eyebrow that after five months of Wrath things are still up-ticking.

He also mentions the ever hot topic of multi-boxers:

Read more →

Filed under: Analysis / Opinion, News items

MMO Account Statistics

Though this site isn't specific to World of Warcraft, MMOGCHART.COM provides some interesting information on the subscriber levels of various MMO's currently on the market as well as the number of people actively playing MMO's.  The site has recently gotten its first update of the year, with promises of more updates to come.  It doesn't tell us more than we already know - that World of Warcraft is immensely popular - but it does help to put it in perspective.  With the next two MMO's below WoW catering to more of the Asian market (NCSoft's Lineage and Lineage 2), it looks like North American competition in the MMO market is pretty scarce.

Filed under: Analysis / Opinion, Blizzard

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