According to a recent list by Develop magazine
, Blizzard has dethroned Nintendo to become the most bankable game studio in the world
. I'm surprised they weren't there already, but I guess it's just
this side of possible that Nintendo is hard to budge. Develop's top 100
is compiled by their editorial team and accounts for total sales, reputation within the industry, and a variety of other criteria. When all was said and done, the editors wrote, Warcraft
"continues to do the sort of numbers previously reserved for crime syndicates and smaller members of the United Nations."
Nicely put, but what I find most bizarre about the list is that Blizzard jumped from #47 to #1 within the space of a year
(you'll find Blizzard's 2008 listing on page 82 of a highly annoying-to-navigate Issuu archive). While part of that's due to the merge with Activision
, Develop claims that Wrath of the Lich King
being the fastest-selling PC game in history
was the greatest contributing factor. Hang on. WoW was doing just fine even before Wrath
hit, so how did Blizzard manage to get itself ranked behind do-little studios with sales of around $1-2 million per game on the 2008 list?
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Filed under: Blizzard, News items