Skip to Content

WoW Insider has the latest on the WoW: Cataclysm expansion!

Posts with tag subscription

How Blizzard's over-caution saved it from a PR nightmare

Image
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks.

The Titanic was the largest cruise ship ever built. It was proclaimed to be unsinkable, defying natural laws to those who did not understand how the behemoth could float. In the end, the Titanic sunk not because she was a weak ship but because the ship tried to turn from an iceberg, causing catastrophic hull damage. If the ship had plowed through the iceberg and not changed course, there is a greater chance it could have avoided catastrophe.

While comparing Blizzard to the Titanic doesn't exactly evoke a positive connotation, it should. The Titanic sunk because of mistakes made. Blizzard's conservative game design attitude and philosophy have served it well -- being open to change and modification while holding on to the core concepts of WoW and trying not to deviate in profound, risky ways. The risk sometimes works -- transmogrification, void storage, Raid Finder, Real ID (and soon Battletags), etc. Sometimes, the risk doesn't exactly lead to the best reward -- the Real ID debacle, the vocal hardcore minority and Cataclysm heroics, and the Dance Studio. Blizzard understands that the juggernaut cannot turn too quickly, or it risks the type of deep, jagged incision that sinks the unsinkable.

Read more →

Filed under: Analysis / Opinion, The Lawbringer

Don't panic about those WoW Magazine subscription renewal notices

We got some reports through Twitter and the tip line that current subscribers to the World of Warcraft Official Magazine had received notices asking them to resubscribe. Several people, especially those who ordered subscriptions and haven't yet received their four issues, took this to mean that their subscription had lapsed and that they wouldn't be receiving any more issues unless they resubscribed. This is not the case! We contacted Andy Salisbury, editor at the mag, and he had this to say:
The email is just a reminder. Those that paid for 1 and 2 year subscriptions will get their 4 and 8 issues (respectively), regardless of timing. We're not going to hold anyone's issues hostage or anything of the sort, it's just meant to let subscribers know about renewal!
So don't panic. The email was just intended as an "if you like the WoW magazine, resubscribe to it!" notice, not as a notification that you won't be getting what you paid for. Thanks to Andy for getting back to us so promptly.

Filed under: News items

Breakfast Topic: What story does your WoW subscription history tell?

This article has been brought to you by Seed, the Aol guest writer program that brings your words to WoW.com.

Some of us have been addicted to World of Warcraft from the beginning. Like me, some of you may have been addicted at the start but wavered off and on over the years. Alternately, some World of Warcraft players have only joined the world recently. A quick look at an account's payment history (found in account management on the World of Warcraft website) can provide an interesting tale regarding a player's obsession (or lack thereof) with World of Warcraft.

Personally, looking back at my payment history brought back memories of World of Warcraft as well as the games that sought to tear me away from Azeroth.

The journey (not the one shown in the screenshot above) started on Nov. 28, 2004, five days after the first adventurers had stepped foot into retail Azeroth. At that time, it took me a year and a half (non-/played of course) to get to 60. I suppose that could be considered to be an incredibly casual rate of levelling -- but eh, the times were simpler back then. That first chunk lasted until March 14, 2007. Still, after nearly two and a half years of enjoyment in Azeroth, I found myself pulled away to other pursuits, one of which was most likely one of my numerous forays into the complexity that is EVE Online. These distractions kept me away from the World of Warcraft for another year and a half, until I returned on Sept. 16, 2008.

I do not specifically remember, nor can I explain, my return to Azeroth. Alas, it was not to last. After that initial monthly subscription, my time in Azeroth is blank until a later date. Perhaps this was the time that I found myself drawn into Warhammer Online, an intriguing alternative to Azeroth that would ultimately prove to be no match for the appeal that World of Warcraft presented to me. I made my second-to-last return on May 18, 2009. This would be a four-month stint in which I would find myself levelling both my druid and my death knight to level 80 and getting them partially geared, before yet again dropping off the face of Azeroth on Sept. 23, 2009. The game that most describes this last absence? Global Agenda.

This brings us to my most recent return on March 2, 2010. I have spent the past two months getting sufficiently geared to be able to jump into 10-man ICC with my guild, and we have almost already conquered the zone. To bring the story full circle, it is important to note that I recently transferred my night elf hunter, created all the way back at the beginning of my journey, to my main's server in order to finally get him to 80. (He has been languishing in the mid-60s for the past few years.)

The above is what my subscription history says about me as a World of Warcraft player and a gamer and general. What does your subscription history say about you?

Have you ever wanted to write for WoW.com? Your chance may be right around the corner. Watch for our next call for submissions for articles via Seed, the Aol guest writer program that brings your words to WoW.com. The next byline you see here may be yours!



Filed under: Breakfast Topics, Guest Posts

PAX East 2010: Turbine on renting vs. owning in the MMO market

Blizzard's presence at PAX East 2010 was even smaller than I was expecting, with two or so Community reps there to oversee the StarCraft II tournaments going on. Boston-based Lord of the Rings Online developer Turbine, though, had a very large demo area which saw a lot of traffic over the course of the three-day event. Con-goers could stop by and demo LotRO, as well as Dungeons & Dragons Online: Eberron Unlimited, and hobnob with the Community reps and developers present.

With the WoW-specific news at the event registering somewhere between "literally nothing" and "nearly nothing" on the newsy scale, I decided to stop by Turbine and ask them a few questions about their MMOs. I ended up speaking with their Design Director, Ian Currie.

"I'm from WoW.com," I said, "so obviously I don't normally do a lot of reporting on your games. In fact, I'm not sure I've ever even played DDO, and I've only played a little bit of LotRO."

Currie smiled and said "You really don't know what you're missing, then, do you!"

"Apparently not," I acquiesced, "but maybe you can help fill in the blanks."

Read more →

Filed under: Events, Interviews

WoW Magazine now shipping

Several people have told us via our feedback page that they have received theirWorld of Warcraft Official Magazine in the mail. Last month, we got to see the preview and now many subscribers already have them in hand.

The WoW Magazine is a quarterly publication that is available via subscription only. U.S. subscriptions begin at $39.95 for a year and subscriptions are available to other countries at different rates. Our tipsters have described the magazine as having a graphic novel feel to them.

Did you subscribe to the magazine? If so, have you received your copy? We would love to read your reviews in the comments if you have.

Filed under: News items

Facebook vs. World of Warcraft

They both have millions of users across the world. They both have made and broken friendships and relationships, and they both have raised millions if not billions of dollars for their respective companies. And chances are that they're both so popular even your grandma knows about them. Gamasutra has written an interesting post comparing both World of Warcraft and Facebook of all things, and they say that the two are more alike than you might think: both enable you to create an identity, and use that identity to interact with others, and both give you a wide variety of options to do so (in WoW, you can slay dragons together, and on Facebook, you can tag pictures or post on walls). Gamasutra wants to get to the center of where exactly the interactivity lies, and in doing so, figure out what makes Warcraft a game, and Facebook a network.

One major difference is in the interface -- obviously, WoW is wrapped in a fantasy world, so that in between all of the socializing, you're also fighting the Scourge or the Burning Crusade. Facebook has games, but it doesn't have that overarching narrative. WoW also rewards group teamwork and coordination, while Facebook leaves collaboration to its own rewards. And of course the cost is another big difference: WoW is still a subscription game, while Facebook pays in other ways. But the amount of similarities between the two are pretty fascinating. And comparing the two, as Gamasutra does, really makes you think about just what interactivity means, and how two apparently very different types of interactive media aren't that far apart after all.

Filed under: WoW Social Conventions, Virtual selves, Blizzard, Forums

World of Warcraft: The Magazine needs a new Editor-in-chief

A few of our readers (thanks, guys!) spotted this posting popping up on the various job boards recently -- Future US, the company publishing the World of Warcraft magazine that's due out any day now, is apparently seeking a new Editor-in-Chief. Say what? They haven't even released the first issue yet, and they're already seeking a new head honcho? We did a little poking around, and it's true -- Dan Amrich, the man who originally held the position, has moved off already to another gig with Activision (though it seems coincidental that he's going to work for Blizzard's parent company), and Future is stuck seeking a new EIC even before issue one releases.

Does this mean the magazine is in trouble? True, it can't be good for the captain of a ship to move on just as it's heading out to port, but we've heard everything is still on course -- the first issue of the subscription (that quite a few people have already bought) is under Blizzard's scrutiny right now, and the second issue is well underway. Everything we hear still says they're aiming to release it sometime this month, but obviously if we hear anything else, we'll let you know. In the meantime, if you're in San Francisco, have a few years' publishing experience, and know a whole lot about World of Warcraft, we have this job you might want...

Filed under: Virtual selves, Blizzard, Economy, Rumors

Breakfast Topic: When will you quit playing WoW?

With all this five year anniversary stuff going on, and the new push by Blizzard for subscribers via the TV commercials and special offers, I've been thinking about what it would take for me to leave WoW. What would my point be where I quit the game, unsubscribe, and not return to playing it?

I think likely it would be a slow death. I'd log in less and less, until I found that I wouldn't log in for months at a time. At that point I'd probably be sensible and cancel my account -- although it took an inordinate amount of time for me to cancel my EQII account where I did more or less the same thing. I'd like to think this is how it'd go at least, I wouldn't want to quit in a huff over some silly bug or class change.

Of course, this is WoW, and I find myself uniquely invested in it. I've got characters with hundreds of days worth of /played on them, and I don't know yet if I could ever stop myself from being able to have immediate access to them. They are a hobby, and investment, just like a detailed model airplane or schooner. Then there's also what I do here, which gives me a little unique reason not to ever unsubscribe.

But alas, it might happen one day. And that's the topic of today's breakfast nook discussion. When will you quit playing WoW? How will you go out? With a bang or a whimper?

Filed under: Breakfast Topics

World of Warcraft: The Magazine still coming later this year

A few readers have sent us notes asking what happened to their World of Warcraft: The Magazine subscription, and so here's a quick followup to the magazine you might not have heard about since BlizzCon. As far as we know, it's still on track for release in "late 2009" -- the website went live a while back, and they're updating on Twitter. The first issue should almost be done, and it's supposed to have a feature on the WoW TCG, something about Inscription, and memories of the game for the 5th anniversary, as well as lots of other stuff, we're sure.

Additionally, even if you haven't ordered a subscription yet (I haven't, actually, but I meant to), there will be previews of the issue online at some point. Or, on the other hand, if you're tired of waiting, you can contact them with support help and questions via email as well. But as far as we've heard, it's still coming before the end of the year, so keep an eye on your mailbox. It'll be a little different from some of the news you've seen online (it's completely official, which means everything in there is approved by Blizzard before it goes out, not to mention that they'll have some nice access in terms of news about upcoming content), but it definitely seems like it'll be an interesting read.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Instances

Chinese WoW wraps up closed beta, to start charging soon


It looks like the long saga of World of Warcraft's transfer of operatorship in China is almost finally over -- NetEase has announced that the closed beta period is done with, and that they're just about ready to open up normal registration and bring the game back to for-pay status. They're still pending government approval there, so they're not quite online and running yet, but they have closed off registration to new players, and will only bring it back online when they're ready to start charging yet again. Of course, their pay scheme there is different from here in the US and EU -- they often charge per hour to play rather than a constant monthly subscription. But however they decide to charge, NetEase seems sure that by the end of the month, things will finally be back to normal in China's version of Azeroth.

Meanwhile, the former operator of the game, The9, has announced that they are extending by a month the option for former players to get refunds for their prepaid game cards. That option was originally planned to end on September 7th, but players of the game who have unused cards will have another 30 days to redeem them back for cash. All of this back-and-forth originally started back in April of this year, but it seems like, five months later, the game might finally be getting back to normal.

Filed under: Patches, Realm Status, Blizzard, Hardware

Wowhead launches Premium service

Surprise! Well, it was to me, anyway. Wowhead announced on Wednesday that they are launching a new Premium subscription service. Subscriptions cost from $2.50 to $3.33 a month, depending on how many months you subscribe for at a time, and confer the following benefits:

  • No ads.
  • No CAPTCHAs when you post comments/forum posts, and an increased character limit on those posts.
  • Custom avatars, with special badges and borders, for the forums and user pages.
  • Prioritized placement in the Armory queue for profiler resyncs.
  • A direct line to Wowhead's developers, in case you want to suggest new features or whatever.
  • Premium access to the other ZAM sites (ZAM.com, Allakhazam, and WoWInterface).

Malgayne stresses that unlike some sites, non-premium users on Wowhead are not penalized. The site will continue to work just as beautifully as it always has for users that don't pay a dime.

There is a slight exception to this in the profile resync queue feature, although at the moment it's not a practical issue - not enough requests are being sent for the queue to be a factor.

So what do you think? Are you going to fork over a few bucks to become one of the Wowhead elite, or maybe just to show your support for a fantastic site?

Filed under: News items

A WoW player's guide to Free Realms


Our good friends at Massively have written up a post just for you WoW players about the new hotness in MMOs lately, a game called Free Realms. I haven't gotten a chance to play it, but it's all the team over there can talk about, and the game itself just hit a whopping three million players. It's a free-to-play game (with more premium memberships getting more features -- the minimum is about $5 a month) put out by Sony Online Entertainment that aims towards a more casual audience, with extra content placed in for more hardcore gamers. The questing and leveling itself is very forgiving -- you have a dotted green line leading you to quest targets, and combat only takes place in instanced areas. But the crafting and other various minigames (in order to do mining, you actually play a Bejewelled-style matching game, and there's even a "Kart Driver" profession) can get pretty hard. Just like WoW, those who want to collect pets or build skills can do that, while those who are more interested in dungeon crawling have that option as well.

I've been meaning to pick up the game and check it out (on the free level, of course -- with my WoW subscription running, I'm not made of MMO money), and Massively's guide is an excellent first overview to how the game relates to our favorite MMO. If you're getting a little bored in Azeroth waiting for the next expansion announcement and are looking for something else to try, Free Realms might just be it.

Filed under: Analysis / Opinion, Fan stuff, Instances, Quests, Leveling, Classes

WoW subscriber numbers still increasing, multi-boxers trivial

There has been a long thread about WoW and the philosophical changes and approaches over the past four years, and in particular to some of the larger design decisions made recently (dual specs). In it Ghostcrawler makes an offhand remark about WoW's subscriber numbers:

"Wrath of the Lich King is still selling very well and our subscribers are increasing."

Now I want to be clear that this was made off-hand and is not from an official earnings statement. But that doesn't discount it from being full of truthiness; and nonetheless, this is rather significant in that it's been a while since we last heard any indication of current subscriber numbers. To some this news won't be very surprising, given that Wrath of the Lich King has been a huge hit. But others might raise an eyebrow that after five months of Wrath things are still up-ticking.

He also mentions the ever hot topic of multi-boxers:

Read more →

Filed under: Analysis / Opinion, News items

How to avoid automatic subscription renewal


As most of us know, WoW credit card subscription plans in the US and Europe are auto-renewing. If I sign up for one month at $14.99, as soon as that month is up, Blizzard immediately re-bills my credit card and signs me up for another month. This is problematic for some people, who may want to switch to a game card at the end of the month, or who simply might not want their cards to be automatically billed.

Fortunately, there's an easy solution: cancel your account. Yep, just push that big red button (well, actually, it's a smallish grey button, but you get the idea). You'll still get to play until the time you've paid for runs out. And since Blizzard retains your character and account info indefinitely, you don't have to worry about your characters getting deleted. At the end of the time you've paid for, when you try to log in, you'll get a notice that your pre-paid time has been used up, at which point you can go on the web site and add whatever payment method you like.

I've used this method many times myself. It's only a few extra clicks, and if you want to have more control over how you get billed, it's definitely worth considering, even if it does make the peons cry.

Filed under: Tricks, Blizzard

Will the economic downturn hurt WoW?

GamePolitcs had an interesting news brief about Michael Pachter, a financial analyst with Wedbush-Morgan, who contends that MMOs will not be impacted in the current economic downturn because the majority of people who play them are "addicts."

The full interview with Pachter is available from Reuters.

Besides the negative stereotypes and sweeping generalizations that come with statements like "people who play [MMOs] are addicts," Pachter does make a good point. He notes that "Losing their jobs makes them more likely to play because they have more time to play."

I thought about this for a minute. If I were to lose my job here at WoW Insider, I would no doubt start looking for new employment almost immediately. I would scale back my expenses – probably get rid of cable TV (Hulu is my TV now anyways), I'd eat out less, I'd use the library more and Barnes & Noble less, and I would generally be more frugal with my spending.

But I don't think I would cancel my WoW subscription.

Read more →

Filed under: Analysis / Opinion, Economy

Around Azeroth

Around Azeroth

Featured Galleries

Mists of Pandaria Beta: Ruins beneath Scarlet Halls
Mists of Pandaria: New warlock pets
Female Pandaren Customization
Mists of Pandaria Screenshots And Concept Art
Mists of Pandaria Screenshots of the Day
Kalimdor in Minecraft
It came from the Blog: Lunar Lunacy 2012
It came from the Blog: Caroling Carnage
It came from the Blog: Hallow's End 2011

 

Categories