Posts with tag subscription

Surprise! Well, it was to me, anyway. Wowhead announced on Wednesday that they are launching a new Premium subscription service. Subscriptions cost from $2.50 to $3.33 a month, depending on how many months you subscribe for at a time, and confer the following benefits:

• No ads.
• No CAPTCHAs when you post comments/forum posts, and an increased character limit on those posts.
• Custom avatars, with special badges and borders, for the forums and user pages.
• Prioritized placement in the Armory queue for profiler resyncs.
• A direct line to Wowhead's developers, in case you want to suggest new features or whatever.
• Premium access to the other ZAM sites (ZAM.com, Allakhazam, and WoWInterface).

Malgayne stresses that unlike some sites, non-premium users on Wowhead are not penalized. The site will continue to work just as beautifully as it always has for users that don't pay a dime.

There is a slight exception to this in the profile resync queue feature, although at the moment it's not a practical issue - not enough requests are being sent for the queue to be a factor.

So what do you think? Are you going to fork over a few bucks to become one of the Wowhead elite, or maybe just to show your support for a fantastic site?

Our good friends at Massively have written up a post just for you WoW players about the new hotness in MMOs lately, a game called Free Realms. I haven't gotten a chance to play it, but it's all the team over there can talk about, and the game itself just hit a whopping three million players. It's a free-to-play game (with more premium memberships getting more features -- the minimum is about $5 a month) put out by Sony Online Entertainment that aims towards a more casual audience, with extra content placed in for more hardcore gamers. The questing and leveling itself is very forgiving -- you have a dotted green line leading you to quest targets, and combat only takes place in instanced areas. But the crafting and other various minigames (in order to do mining, you actually play a Bejewelled-style matching game, and there's even a "Kart Driver" profession) can get pretty hard. Just like WoW, those who want to collect pets or build skills can do that, while those who are more interested in dungeon crawling have that option as well.

I've been meaning to pick up the game and check it out (on the free level, of course -- with my WoW subscription running, I'm not made of MMO money), and Massively's guide is an excellent first overview to how the game relates to our favorite MMO. If you're getting a little bored in Azeroth waiting for the next expansion announcement and are looking for something else to try, Free Realms might just be it.

There has been a long thread about WoW and the philosophical changes and approaches over the past four years, and in particular to some of the larger design decisions made recently (dual specs). In it Ghostcrawler makes an offhand remark about WoW's subscriber numbers:

"Wrath of the Lich King is still selling very well and our subscribers are increasing."

Now I want to be clear that this was made off-hand and is not from an official earnings statement. But that doesn't discount it from being full of truthiness; and nonetheless, this is rather significant in that it's been a while since we last heard any indication of current subscriber numbers. To some this news won't be very surprising, given that Wrath of the Lich King has been a huge hit. But others might raise an eyebrow that after five months of Wrath things are still up-ticking.

He also mentions the ever hot topic of multi-boxers:

As most of us know, WoW credit card subscription plans in the US and Europe are auto-renewing. If I sign up for one month at $14.99, as soon as that month is up, Blizzard immediately re-bills my credit card and signs me up for another month. This is problematic for some people, who may want to switch to a game card at the end of the month, or who simply might not want their cards to be automatically billed.

Fortunately, there's an easy solution: cancel your account. Yep, just push that big red button (well, actually, it's a smallish grey button, but you get the idea). You'll still get to play until the time you've paid for runs out. And since Blizzard retains your character and account info indefinitely, you don't have to worry about your characters getting deleted. At the end of the time you've paid for, when you try to log in, you'll get a notice that your pre-paid time has been used up, at which point you can go on the web site and add whatever payment method you like.

I've used this method many times myself. It's only a few extra clicks, and if you want to have more control over how you get billed, it's definitely worth considering, even if it does make the peons cry.

GamePolitcs had an interesting news brief about Michael Pachter, a financial analyst with Wedbush-Morgan, who contends that MMOs will not be impacted in the current economic downturn because the majority of people who play them are "addicts."

The full interview with Pachter is available from Reuters.

Besides the negative stereotypes and sweeping generalizations that come with statements like "people who play [MMOs] are addicts," Pachter does make a good point. He notes that "Losing their jobs makes them more likely to play because they have more time to play."

I thought about this for a minute. If I were to lose my job here at WoW Insider, I would no doubt start looking for new employment almost immediately. I would scale back my expenses – probably get rid of cable TV (Hulu is my TV now anyways), I'd eat out less, I'd use the library more and Barnes & Noble less, and I would generally be more frugal with my spending.

But I don't think I would cancel my WoW subscription.

Real-money trading is one of the most debated aspects of MMO gaming at large -- some games don't actually charge a monthly fee, and instead what they do is sell ingame items for real world money. Want that hot sword for your character? Put in your credit card and pay up. Blizzard, obviously, has never really subscribed to the idea, since a lot of players think it's unfair to make how much money you have in the real world a part of the game you play. Nevertheless, there is a lot of money to be made in selling virtual items for real money, and Blizzard has come up with their own form of RMT in terms of server transfers, name changes, and now gender changes as well.

Blizzard has rules for their RMT, though, and Zarhym lays a few of them out: they won't charge for any item that means anything in game -- cosmetic items and looks are fair game, but actual gear or "integral services" (whatever that means exactly) is a no for them. They won't charge for anything that was free before, so creating up to 10 characters on a realm, for example, will always come with the subscription (though adding more may eventually be possible with an extra charge). And Blizzard's RMT comes as a game mechanic itself -- they choose to charge for things not just because there's a cost for them, but also to "curb their frequency," to keep all players from doing them all the time.

It's an interesting idea, and it's definitely a lot more player-friendly than charging for things like, say, horse armor. You could also argue, of course, that something like the WoW TCG is also a kind of RMT scheme, since you have to pay real money for real cards to get in-game items (even though Blizzard has made sure those items are cosmetic as well). But paying for transfers and changes is a little sneakier -- Blizzard is slowly wading into RMT, so far successfully dodging all the sharks in the water.

The AP is reporting that Microsoft's game advertising division (called Massive, Inc., not to be confused with Massively), has signed a deal with Blizzard to offer advertising on their upcoming Battle.net revamp, presumably to premiere with Starcraft II. This is apparently out-of-game advertising, i.e. the ads you'll see upon login to the service, not necessarily on in-game billboards or other nonsense like that. Battle.net is Blizzard's online service -- they've used it since way back in the Diablo days, and they've always had ads for their own products in it. But now they've contracted with this company Massive, Inc. to put other ads in there, and since they've been planning for a revamp for a while, you can probably expect to see the ads in right away when the new service launches.

How will this affect us as WoW players? It might not -- Blizzard may leave WoW on its own launcher, rather than having you go through a Battle.net launcher to sign in. On the other hand, WoW is clearly Blizzard's biggest online game, and we already know that Blizzard plans to include some WoW features (achievements, accounts) in the Battle.net revamp, so it could be that they're going to unify everything under one launcher (WoW, Starcraft II, Diablo III), in which case you'd see these ads when you sign in as well.

Which makes us wonder why exactly we'd be paying $15 a month to see more ads on login, but don't panic yet -- we'll cross that bridge when we actually know it exists (for now, Blizzard hasn't announced any official plans to change the way WoW works with Battle.net, other than the fact that one account will work across all games). We'll keep an eye out for any other new Battle.net news -- there's definitely something big in the works.

MTV's Multiplayer blog has an interview with Blizzard CEO Mike Morhaime (who is apparently sitting pretty with the elven ladies after last week's big expansion launch). He says that he sees no end to the expansions -- Blizzard has told us before that as long as they have ideas (and players), they'll keep making content for this game. He also says that they're happy with the subscription model in the United States -- although we'd imagine that both of those things might get rethought if Blizzard's subscription numbers were going the other way. For now, though, while things are headed up, Morhaime sounds pretty happy with the way things are.

Finally, they ask about an iPhone app, and Morhaime says Blizzard is working on connecting mobile devices up to the game, but he also specifically says they're not looking at a stand-alone app. So maybe a mobile version of the Armory? I'd love to see an iPhone app, as we've said before, with mail or auction house functionality, but maybe Blizzard doesn't see the majority of their audience on the iPhone anyway. Then again, their Mac guys always need something to do...

In Australia, and bummed you can't make it up to the states for BlizzCon? You too can experience it virtually -- while DirecTV has a deal to carry it on pay-per-view in the US, Foxtel has apparently landed the same agreement in Oz. For $14.95 a day (no word of getting it for free by signing up, which is the deal DirecTV is offering), you can experience all the festivities straight through your television. They're even offering that BlizzCon mount if you buy both days. One problem, though: it's all being shown live, apparently, so in order to see it all, you'd have to get up at 4am. But a little lost sleep is a small price to pay for experience all that is BlizzCon, right?

Of course, you could just stick to WoW Insider and we'll show you everything you need to see at the show for free. We don't have a mount to give you (yet), and we won't ask you to wake up at four in the morning, but we will have pretty in-depth coverage from right there on the scene. Or, y'know, you could do both. It's up to you, Aussies.

Alright, so the splash screen mystery is dramatic. Whatever the important announcement is, I don't think they could come up with one that makes me happier than the new authenticator. I will be first in line to buy mine once it comes out. It seems that most of us are with me. We've been clamoring for better authentication, and we're going to get it.

A one-time charge of six and a half bucks for an extra layer of security seems like a smoking deal to me. It hasn't occurred to me to be bothered by the price. Tuhrell of Malrone believes that the authenticators should be distributed by Blizzard for free. Vallana of Thaurissan is on a short list of responders in the thread that agreed with the original poster. She believes that her $15/month is enough to spend on WoW and is "not retarded enough to get hacked so I really don't need it."

Summer's here, gas prices are up, and the economy is suffering both in-game and in real life. Ultimately, it's a "dogs and cats sleeping together" kind of situation for your cash flow. Jagoex over at Warlock Therapy has your wallet covered with "10 Ways Gamers Can Save Money." He's talking about all gamers, and has quite a lot to say for the console gamers, but his tips pretty much apply to everyone.

Of course, there are a few things you can do specifically as a WoW player to save your bank account some stress over this bleeding hot summer.

Back in the day, you could get 60 day playtime cards for $20 at Amazon, all the time. This appears to be the resurrection of that deal: the same cards are currently available for $20 at Circuit City. This is, as they say, a $30 value, assuming you normally pay the single-month rate of $15 per month. The cards are sold out online, but available for in-store pickup; click over to the site and enter your ZIP code to see if they're available in your store.

Personally, I'm not going for it, because the closest Circuit City is about 15 minutes away, and also because I like to pay for a month at a time and then cancel my account. That way, if I happen not to be able to play for some amount of time after my subscription is up, it doesn't renew until I need it and go renew it manually (which takes all of two minutes), and so I save a few bucks. But for those with more regular play schedules, this looks like a good deal.
[via the Bronze Kettle]

See if you can follow this reasoning: WoW has ten million players, which is nice and all, but there are actually 800 million teens in the world. Therefore, since Blizzard hasn't reached even 10% of them (80 million), WoW is not actually a success. That's what Craig Sherman of Gaia Online (a casual, browser-based MMO) said to folks at the M16 Marketing conference in San Francisco this week. He claims that WoW's subscription fee has hampered its growth, and that it would be even bigger if there was a free-to-play model.

But his reasoning is unstable there to say the least. Part of the reason WoW is so successful is that Blizzard has had the cash to put up for new servers, new content, and a brand new HQ, and with a free-to-play model, they wouldn't be making nearly as much money as they are. Not to mention the quality of the players -- in my experience, part of the reason WoW is such a good game is that when people pay to play it, you often get a much more interested and involved player base. And of course, while yes, WoW hasn't reached a larger fraction of its "potential" player base (however you define that -- what makes Sherman think that Blizzard is targeting teens at all?), anyone who thinks a 10 million player MMO is "not a success" needs to examine the rest of the MMO market more closely.

Will there be a game bigger than World of Warcraft? It sure seems like it -- at some point in the future, there should be a game that does go free to play and does hit on all the marks -- casual, hardcore, serious, fun -- that World of Warcraft does (in fact, maybe WoW itself will someday open up a free-to-play model). But to claim that WoW has somehow suffered from its subscription model is pretty far from the truth.

[Via Worldofwar.net]

Curse Gaming posted a rumor the other day from a Chinese newspaper named RedlineChina that The9 (the company that runs World of Warcraft in China) is considering switching the game to a "free-to-play" model. As Curse notes, the rumor is just that-- a rumor-- especially considering that The9 is raking in the cash over there. So take this with a nice big cubic block of salt-- odds are that both you and Chinese players will be paying that monthly subscription for years to come.

Still, it's an interesting idea. There are a few free-to-play MMOs here in the US, but there are many, many more over in Asian countries like China and Korea. And there's no question that as popular as World of Warcraft is now, it would be even more popular as a free-to-play model. Odds are that The9 would have to come up with some other form of revenue if they did switch it to free-to-play, although as it is, you can play for free on a demo here in the US-- maybe RedlineChina really meant to report that The9 is going to start releasing free demo copies, up to level 20 with a week of free play, or some plan like that, while still charging for the full game.

At any rate, this is more likely a miscommunication than a rumor with any substance at all. Especially with subscriptions rising and the next expansion on the way, Blizzard is nowhere near even lowering the price on a WoW subscription.

I'm very interested in seeing the answer to this one-- I have always used a credit card to pay for my account, just because it's all automatically done between Blizzard and my bank, and I don't ever have to worry if my account is all paid up. But I'm sure there are tons of people out there, like popsixx, who play from game card to game card, buying them one after another, or hoarding them up (from gifts or elsewhere), and putting them in when necessary.

For the life of me, though, I can't guess which one would be more popular. There are definitely a lot of kids playing the game, and they'd use game cards for sure. But then again, most of the folks I play with are a little older and financially more stable, and more likely to use credit cards (or PayPal for that matter)

So which is it? Game cards or credit cards? And feel free to tell us in the comments why you do what you do-- maybe there's some huge benefit to using only game cards that I haven't noticed yet.