Sing it, Black Dog.
Hey hey mamas got questions for you, gonna ask your advice 'bout my guild's mood.
I'm co-leader with my stable GF of a small casual guild. We've got a small community of members, with most able to log in a couple times a week and a few who play daily. We have firm guild rules about verbal abuse and slurs, and quite honestly have never had drama of any sort. All of this sounds peachy-keen, except we seem to have, for lack of a better word, stagnated.
Over the last fall, winter, and spring, our biggest challenges were getting members at all. We recruited a real-life friend who went through some real growth as a person and was made an officer a few months later. He helped us spur the guild's growth and now we've promoted another officer to handle our surging population, and we were making noises about a second raid group...at least, that was the situation a couple months ago.