Officers' Quarters: Firelands will not save your guild

I try to be a glass-half-full sort of guy, especially when I write these columns. (I don't always succeed, but I try.) In my opinion, leaders should be optimists who prepare for the worst. Today, however, I have a rather pessimistic message for you: Firelands will not save your raiding guild.
What I'm seeing with my own guild and what I'm hearing from all of you, week after week, is that guilds are struggling right now. With Cataclysm offering no new way to advance characters, long-time players are tiring of WoW's endless gear treadmill. Slots are becoming tougher and tougher to fill as players grow bored or frustrated with tier 11. Officers are burning out at a blistering pace. The playerbase, in general, is poised for something truly new -- not just a rehash of old raids.
Firelands is our best hope -- but I'm sorry to say, it won't be enough.
Filed under: Officers' Quarters (Guild Leadership)
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