Taking things a step further by assembling and selling full transmog sets, however, is the province of fewer players -- a select few indeed, according to Mickél of The Blackest Rose, a transmog set dealer on Madoran (US-H). "We were the first to do it on our server, and I have a feeling one of the few in game who is selling complete mog sets," he explains. "My partner works on making custom sets from the random greens we have; hers are often very clean and perfect-looking. I use the named sets, i.e. Emerald, Righteous, Abjurer's, etc."
Before you cry, "Aha! Must do this!" -- think upon the sheer amount of time and effort that goes into a transmog dealership done right. Mickél and his partner Aridas have to farm up each and every piece of gear. No set is complete without every last piece that shows, whether it drops quickly or not. The team needs to develop and market customized, themed looks and then farm up whatever's required from the four corners of Azeroth. They have to find a profitable way to offload all the random pieces picked up along the way.
And what about those teeth-grinding runs when a piece that's needed just won't drop? Run it again. And again. And again.
So why would any player in his right mind spend hour upon hour grinding for lowbie gear?