Posts with tag the-future-of-battlenet

If you think we've scratched the surface of Battle.net cross-game implementation with Real ID, you are going to be amazed at what is coming next. Do I know any of this for sure? No, of course not. I base my predictions on three simple facts:

1. Blizzard has created an account-based loyalty program that has encapsulated each and every one of its games;
2. Blizzard is chock-full of smart individuals who understand community, as illustrated by the new community website; and
3. Blizzard has made your account mean something into perpetuity.

If you think Battle.net is sharp at 2.0, you can't even imagine 3.0.