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Posts with tag titan

Know Your Lore: Algalon the Observer

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The World of Warcraft is an expansive universe. You're playing the game, you're fighting the bosses, you know the how -- but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure you Know Your Lore by covering the history of the story behind World of Warcraft.
I have seen worlds bathed in the Makers' flames. Their denizens fading without so much as a whimper. Entire planetary systems born and razed in the time that it takes your mortal hearts to beat once.
The Titans are creatures of myth and mystery to the mortals of Azeroth. While some Azerothians (most notably Brann Bronzebeard) seek to unravel their secrets, most remain blissfully unaware and uncaring of the origins of the world. But the mysteries Brann works so hard to uncover more often than not raise far more questions than they answer, and in some cases, create havoc that could reduce our world to ashes in the blink of an eye.

In Ulduar, Brann sought to uncover the further secrets of the origin of the dwarves, something that the Explorer's League has been working on since the early days of WoW and the first player steps into the Titan stronghold of Uldaman. But what Brann uncovered was a massive facility that wasn't just for the storage of information from times long past. The facility of Ulduar and its corrupt Titans weren't anywhere near as much of a threat to the world as what came after Loken's defeat in the Halls of Lightning. For it was the moment of his defeat that the failsafe was tripped and the signal was sent.

And it was Loken's death that heralded the arrival of Algalon the Observer and the end of the world.

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Filed under: Lore, Know your Lore

Blizzard layoffs could mean many things

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks.

It was a shock to many on Wednesday when Blizzard announced that it would be cutting 600 positions from the company, including many support and customer service jobs and even some developer spots. Very sad news for a great group of people, absolutely. Maybe we can do a little digging and figure out why Blizzard cut these positions and make some sense of it.

You don't just cut workers "because." Activision Blizzard is a publicly traded company in the United States, where corporations are beholden to their shareholders, profits, and the bottom line. We still live in a world where the price of stock is paramount, so raising the price of stock combined with investor satisfaction is key. Every decision by Activision Blizzard must, at the end of the day, be made with the knowledge that the investors matter.

Let's start with what employee staff reductions do not mean. Blizzard is not going broke or bankrupt because of these 600 jobs. World of Warcraft, StarCraft, Diablo, and unannounced titles are still being developed and pored over. Mike Morhaime himself said that the active positions cut were mostly non-developmental, which leaves support, customer service, and potential redundancies in the company's structure. All in all, 600 jobs is a large enough number that there is a reason for all of this.

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Filed under: Analysis / Opinion, The Lawbringer

What does brand advertising mean for the MMO? Part 1

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks.

Brand advertising has already been done in the MMO sphere. Anarchy Online's Free Play program has been showing users in-game advertisements for real-world products on in-game billboards since World of Warcraft launched in 2004. MMOs have survived since. Case closed.

Oh, you wanted more discussion. I see. It's been done before! Finally, we have some real precedent to talk about. Oh FunCom, you've finally managed to not disappoint me. Advertising models were one of the first types of campaigns to be applied to free-to-play versions of massively multiplayers that didn't hit perfection under a subscription model. In 2004, there were a tremendous number of MMOs to play, and people usually just stayed loyal to one. The fight for your subscription dollars was on.

Anarchy Online's Free Play program debuted in December 2004, just after the launch of the unknown but best-selling indie hit World of Warcraft, giving players a chance to play the game and its first expansion pack free of charge. Players subscribed to the Free Play game client would see advertisments in cities, towns, and other highly populated places in game for real-life goods, services, and companies. Advertising dollars paid for the game, as well as subscribers' choosing to pay and see fictional ads instead.

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Filed under: Analysis / Opinion, The Lawbringer

Blizzard looking to hire "product placement" producer for next-gen MMO

As Blizzard charges into 2012 with three big releases (Mists of Pandaria, StarCraft II: Heart of the Swarm, and Diablo III) coming soon, rumors begin to swirl as a new job posting became available on the Blizzard career site for a franchise development producer. The interesting facts in the job listing are that the position is for the next-gen MMO, focused on working with consumer brands and creating brand-extending merchandise.

What does this mean for the next-gen MMO currently roasting slowly at Blizzard's complex? We don't really know. If we look at other games that have had advertising, it's usually in the form of billboards or sponsorships, featuring products that you and I know of. The possibilities for where ads could go within the game world of an MMO are endless, but it does preclude some settings and time periods. Intriguing, no? Something to freak out about? Definitely not.

Filed under: Blizzard, News items

Rumored "mass layoffs" at Blizzard never happened

Yesterday, a handful of gaming news sites reported that a senior designer working on the new Titan MMO had gotten laid off by Blizzard Entertainment. In the hours that followed, the internet began conducting an "investigation" via Facebook that revealed tens, if not hundreds of Blizzard employees were just laid off.

There's only one problem with the information said investigation dredged up: It's not true. There are no massive layoffs at Blizzard. So says Blizzard itself, via Community Manager Bashiok:

mass layoffs at blizz
Hey guys, out of respect for their privacy, we don't discuss individual employees, but the speculation circulating about 'massive layoffs at Blizzard' is just a rumor.


Fellow Community Manager Zarhym confirmed the lack of layoffs on his own personal Twitter account, saying that there's "tons of speculation based on false evidence." He went on to explain that the vast majority of people rumored to have been laid off showed up to work today.

So rest assured: The sky is not falling. Blizzard employees still have their jobs. Project Titan has not been cancelled. Ghostcrawler is still in the building. And despite what you may have heard from Mr. Feeney's grocer, Cory and Topanga are not adopting a 14-year-old Chinese boy.
Brace yourselves for what could be some of most exciting updates to the game recently with patch 4.3. Review the official patch notes, and then dig into what's ahead: new item storage options, cross-realm raiding, cosmetic armor skinning and your chance to battle the mighty Deathwing -- from astride his back!

Filed under: Blizzard, News items, Rumors

MMO Roundup: Titan, why you gotta hurt me like this?

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Sometimes you'd like to know that there are other MMOs out there, right? It's not all WoW, all the time! Our sister site Massively can provide you with everything you need to know about all of the other MMOs around -- past, present and future.

Blizzard's not talking about its unannounced MMO at BlizzCon this year
Remember that one time when Blizzard accidentally leaked some info stating that it's working on a new MMO (codenamed Titan), and we all got excited? And then BlizzCon happened, and we all thought the studio would tell us more, but it didn't? And then remember when that happened the next year, too? Well, it's happening again this year.
BioWare founders: We make the decisions, not EA
BioWare has a message for critical fans who blame the company's perceived inadequacies on its corporate overlords at Electronic Arts. "I always chuckle because we are EA, we're BioWare -- we're both, and we still have huge autonomy in terms of what we do," cofounder Greg Zeschuk recently told Eurogamer.
MMO impressions from Eurogamer Expo 2011
Some of the industry's biggest names were at Eurogamer Expo last week, including BioWare, NCsoft and Trion Worlds. Massively's Brendain Drain was on the floor at the expo to get some hands-on experience with several upcoming MMOs, including Guild Wars 2 and The Old Republic.
Not So Massively: Eurogamer Expo 2011 edition
Not So Massively, Massively's weekly column for not-quite-MMO multiplayer games, covers all the latest and great not-so-massive Eurogamer news: League of Legends, Dark Souls, Diablo 3, and more.
Star Wars: The Old Republic accidentally taunts potential testers
What's the worst thing that can happen when you're waiting for a chance to play a highly anticipated game? Being inadvertently taunted about the fact that you aren't in the beta.
Massively's week in review
Don't let WoW Insider do all of the talking when it comes to Massively's best content of the week. The Massively staff themselves have picked out what they think is the best content their site has to offer in their own weekly roundup.

Filed under: MMO Roundup

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