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Posts with tag toyota

WoW Archivist: WoW's craziest TV ads

A WoW ad from China
WoW Archivist explores the secrets of World of Warcraft's past. What did the game look like years ago? Who is etched into WoW's history? What secrets does the game still hold?

Nefarian swallows a truck.

Two women duke it out in a supermarket.

A trio of singers shouts, "No means no!"

Mr. T introduces a new race and Chuck Norris roundhouse-kicks a kodo.

Those responsible for advertising World of Warcraft have hit on some crazy ideas.

This week, Blizzard debuted its first TV ads for Mists of Pandaria. As I'm writing this, I've just watched them air live on Monday Night Football. That's a big-time slot for a commercial here in the States and runs a cool $325,000 per nationally televised spot. The ads feature clips from the official trailer. If only the Bengals had put up as much of a fight as that panda.

But not all of WoW's commercials through the years have been quite so ... straightforward. Let's take a look!

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Filed under: WoW Archivist

Breakfast Topic: Primetime WoW

First the Toyota ad, then Judge Judy and How I Met Your Mother. Lately, WoW has been appearing all over the place. It's been popular before, of course (we've seen the Office Space commercial, and of course the South Park episode), but World of Warcraft has been popping up all over pop culture lately, and I've been wondering: it's been showing up in primetime, but has World of Warcraft hit its prime?

It's been the top online roleplaying game for quite a while now, and The Burning Crusade was actually released as the biggest PC game sequel ever. But as popular as videogames are, they're still a niche market in the terms of popular culture. Every gamer may know what Warcraft is, but that doesn't mean your parents or grandparents do (unless they play, but that's another Breakfast Topic).

Until now. Is World of Warcraft finally breaking out of the gamer barrier and moving into the mainstream? There are more WoW players in America than farmers, and while I was kind of joking about seeing realm outage news on the local TV station, maybe it really will happen-- the game's already appeared on the sitcoms before the news. Are all these mentions just a coincidence, or has WoW finally hit its mainstream tipping point?

Filed under: Analysis / Opinion, Virtual selves, Blizzard, Breakfast Topics

Reminder: WoW Insider Show live tomorrow afternoon

Yes, it's almost Saturday again, and you know what that means-- the WoW Insider Show is set to take to the airwaves of WoW Radio once more. Episode 7 kicks off at 3:30pm EST (8:30pm GMT), and you can listen live over on our site, as well as chat with us in IRC at in channel #wowradio. Our email address is, so if you've got feedback for us before or after the show, we're all ears.

On the menu tomorrow, we'll be talking even more about 2.3 (duh-- it's huge!), what's up with Dalaran after it moves to Northrend, how much fun Brewfest was, and that Toyota ad everyone's talking about. I'll be hosting, Matthew Rossi will be aboard (so we'll definitely have to get some good tanking discussion in-- if you're a tank or have ever been protected by one, make sure to listen), and WoW Radio's Turpster should be there as well, so you know it'll be a great show.

Should be, as always, a great time. Hit us up on WoW Radio tomorrow afternoon at 3:30 pm EST for Episode lucky number 7 of the WoW Insider Show. See you there!

Filed under: Podcasting, Fan stuff, WoW Insider Business, Odds and ends, Features

WoW Moviewatch: Four wheels of FURY!

I have to admit, when I saw this particular video come up on the WoW LJ community, I couldn't believe my eyes. But sure enough, it appears that Toyota has figured out that World of Warcraft is a good way to attract the attention of tons of folks. Anyone who has ever seen the original Leeroy Jenkins video knows what they're trying to draw a correlation to. I'd also be willing to bet whoever designed this plays WoW themselves.

In any case, I would bet that it won't be long before we hear "Four wheels of FURY!" and "I am the LAWGIVER!" all over the place.

Previously, on Moviewatch...

Filed under: Machinima, Humor, WoW Moviewatch

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