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Posts with tag tsunami

Cenarion Hatchling raises over $1.9 million for Japan Earthquake Relief

Here's some wonderful news for the WoW community -- Blizzard's recent charity drive to help those in need after the recent devastating earthquakes and tsunamis in Japan has raised over $1.9 million for the American Red Cross efforts. At $10 per pet and 100% of the proceeds going to the American Red Cross, that's over 190,000 pet purchases since the pet went on sale in May. Good job, WoW community!

The Cenarion Hatchling is still up on the Blizzard store, so if you missed your chance to purchase the little guy for charity, you'll still be able to pick him up, as he is a permanent part of the store from here on out. Feel good about this one -- that's a lot of money going to people in need.

Editor's Note: Comments have been disabled in this post due to excessive trolling.

Filed under: Blizzard

The Lawbringer: A good cause

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play?

On Monday, Blizzard announced that it would begin selling a new companion pet in the pet store and that for a limited time (until July 31), 100% of the cost of the pet would go to the American Red Cross to aid victims of the tsunami and earthquake in Japan. Blizzard used its art and time assets for a great cause, using a previously successful tactic to raise money for people in dire need. While Blizzard is not donating the money directly, it is facilitating donation collection and incentive by putting the pet up for sale.

What interests me is the level of fervor and the community outcry for this type of relief effort by Blizzard. Why are people so eager to push a corporation like Blizzard, which has a costly back end to monitor and maintain, into what amounts to a large-scale companion pet release for charity that people would have donated to anyway based on the generally accepted understanding that people are charitable? First, we need to learn a tiny bit about corporate donations and charity and explore why people like Blizzard in the first place. Second, we can ask why we want Blizzard to do the right thing.

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Filed under: Analysis / Opinion, The Lawbringer

Blizzard releases Cenarion Hatchling pet for Japan earthquake relief

Blizzard has just released a new pet at the pet store called the Cenarion Hatchling, a baby version of the hippogryph that once was only available as part of the old WoW TCG. A full 100% of the proceeds generated by this pet purchase will go to help the American Red Cross's Japan Earthquake and Pacific Tsunami relief efforts, compared to the 50% from previous pets like the Pandaren Monk. The donation process will be ongoing through July 31.

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Filed under: Blizzard, News items

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