PAX East 2010: Turbine on renting vs. owning in the MMO market

Blizzard's presence at PAX East 2010 was even smaller than I was expecting, with two or so Community reps there to oversee the StarCraft II tournaments going on. Boston-based Lord of the Rings Online developer Turbine, though, had a very large demo area which saw a lot of traffic over the course of the three-day event. Con-goers could stop by and demo LotRO, as well as Dungeons & Dragons Online: Eberron Unlimited, and hobnob with the Community reps and developers present.
With the WoW-specific news at the event registering somewhere between "literally nothing" and "nearly nothing" on the newsy scale, I decided to stop by Turbine and ask them a few questions about their MMOs. I ended up speaking with their Design Director, Ian Currie.
"I'm from WoW.com," I said, "so obviously I don't normally do a lot of reporting on your games. In fact, I'm not sure I've ever even played DDO, and I've only played a little bit of LotRO."
Currie smiled and said "You really don't know what you're missing, then, do you!"
"Apparently not," I acquiesced, "but maybe you can help fill in the blanks."
With the WoW-specific news at the event registering somewhere between "literally nothing" and "nearly nothing" on the newsy scale, I decided to stop by Turbine and ask them a few questions about their MMOs. I ended up speaking with their Design Director, Ian Currie.
"I'm from WoW.com," I said, "so obviously I don't normally do a lot of reporting on your games. In fact, I'm not sure I've ever even played DDO, and I've only played a little bit of LotRO."
Currie smiled and said "You really don't know what you're missing, then, do you!"
"Apparently not," I acquiesced, "but maybe you can help fill in the blanks."
Filed under: Events, Interviews

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