The development of lore in WoW has ramped up over the years. While vanilla saw a few lore developments, players could still wander the lands of Azeroth with nary a clue as to why they were there, skipping quest text altogether in favor of simply getting the job done. The Burning Crusade saw more of these lore-related quests introduced, and Wrath pushed the concept even further. But Cataclysm's taken lore and gameplay to a new level of interactivity.
Last week, in segments #10 through #8, we talked about a few of those innovations in lore development, include the emphasis on focused, directed storytelling over the aimless wandering days of vanilla WoW and the trend of releasing free-to-read short stories on the official website. Both of these have their ups and downs, but the short stories weren't the only focus of Blizzard's writing department.