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Posts with tag walmart

Meet WoW Insider at midnight Cataclysm releases

The release of Cataclysm is upon us. There are launch events happening all over the world, from Blizzard's official midnight release event in Fountain Valley to the Exclusive Books release party in Johannesburg, South Africa. Despite the ease of purchasing a Cataclysm digital download, many members of the WoW Insider staff will still be attending midnight releases -- and we'd like to meet you!

Don't be shy! If you see someone in a WoW Insider shirt, stop and say hello. If you don't see someone in a WoW Insider shirt at the locations listed below the break, it's probably because it's the middle of winter and we're all doing our best not to freeze to death. Just ask around!

Oh, did I mention all WoW Insider staff members will be armed with Slashdance and Tiny loot codes from

A list of attending staff members and their locations are behind the break. And below, pictures from the Wrath midnight launches attending by the WoW Insider crew.

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Filed under: Events, WoW Insider Business, Cataclysm

More information about the Wrath of the Lich King midnight launch

Blizzplanet's got the deets on a Future Shop midnight launch going on in Canada (eh?), so plans of Wrath midnight launch events are starting to sneak out into the world. Blizzard will be doing their usual schtick in Los Angeles, and this time also in New York, San Franscisco, and Austin, where developers go out to stores to sign and say hi while people buy their game. Our good friends BRK and Mania are hosting an event in Orlando, Florida, and I'll be picking up my game at the Gamestop just south of Clark and Diversey in Chicago (and I'll probably invite you all out for a drink or two beforehand at a bar around here, if you're interested). We're also planning some more events around the country here at WoW Insider -- stay tuned for more information about when and where things are going down.

And if you've got information about a special midnight launch event going on around the country (or if, hint hint, you happen to work for a retailer and want to give us an inside scoop on what they've got planned, anonymity assured), please do drop a note on our tip line. The Burning Crusade launch was the biggest expansion launch of all time ever, and Wrath, with its return to Warcraft III lore and the increase in Blizzard's playerbase, is shaping up to be even bigger.

Filed under: Analysis / Opinion, Events, Blizzard, Expansions, The Burning Crusade, Wrath of the Lich King

Leaked Walmart playbook predicts 90% sellthrough on expansion

Nelson dropped us a link to this apparent handout to Walmart employees about the upcoming release of the Burning Crusade expansion in that store. There's some common info on there (did you know WoW "has taken the PC gaming world by storm"?), but there's also some interesting info about how sales might go, and exactly how many copies are showing up in each store.

After a little introduction about the game and how popular it is, there's two stats that jump out: Walmart expects (due to a survey-- done by.. Blizzard? Analysts?) that a whopping 90% of current WoW players will be buying the expansion, and that 75% said they would pick it up within the first 10 days of release. By my math, considering their figure of 7.5 million players, that's just over half a million (I need to stop doing math on this site-- thanks, JP) 5 million copies of the expansion pack sold in just the first ten days (!). As a comparison, the best-selling expansion pack of all time so far, Sims: Livin' Large, sold 700,000 copies in its first year. Holy moly!

As for Walmart numbers, they say 2,008 stores will each be receiving half-pallets of 60 copies, which is 120,480 right there. The flyer also notes that product will be showing up in stores on the 8th (which means it's there RIGHT NOW), and that it's not to be sold until 12:01 am on the 16th. From my time working at Gamestop, I well know that some of these stores will break street date (usually they just don't realize how important the item is, and accidentally sell it early), but I also know that if the publisher finds out they did so, they risk not receiving product next time-- so try bribing the Walmart people at your (and their) own risk. But with these numbers, and this plan, it looks like Burning Crusade might be ready to make history on Tuesday.

[ Thanks, Nelson! ]

Filed under: Analysis / Opinion, Blizzard, News items, Economy, Expansions

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