held a press conference earlier this afternoon, which WoW Insider was able to attend. I arrived a little late since it started before I finished up the UI panel liveblog
, but I managed to catch a majority of the Q&A. Unlike the various panels, most of these questions were aimed at the philosophy and business model at Blizzard. How they've operated in the past, and how they'll operate in the future.BlizzCon
itself came up a lot throughout the conference, the big question being will this BlizzCon be a letdown? There haven't been any major
announcements. Announcements, sure, but nothing on the scale of Starcraft II
or Diablo III
. Mike Morhaime actually seemed most
excited about this particular BlizzCon, because it isn't just showcasing one game. All three of their primary franchises have something new on the way, and fans of all of those games are in attendance. Beyond that, he believes the community is extremely important, and gatherings like BlizzCon are important as well. Blizzard themselves were blown away by just how many people
were trying to attend the convention this time around. The number of hopefuls completely dwarfed both last year's BlizzCon and the more recent Worldwide Invitational
. Will BlizzCon continue to be an annual event? Maybe. They'll focus on this weekend first, and then they'll start talking about next year once it's through.
What I found most interesting, though? Morhaime was asked what the most unusual, off the wall concepts they had for a game that simply did not work out. He mentioned a game titled Nomad
that Blizzard was developing after Starcraft
was first released. A game they had never mentioned or announced until now. It was a post-apocalyptic style setting, but each day they sat down to work on it, it was with a little trepidation. Eventually they asked themselves, "If we were going to work on just one project today, would it be Nomad
or would it be something else?" They went with something else. That something else was World of Warcraft.