"It's time for the Warlords of Draenor beta."
Kind of an obvious statement, isn't it? A lot of people are making the call for it, voicing their discontent that it's not available yet, that we're not getting the deluge of Warlords info that one expects from an active beta. The majority of those complaints, however, are just on the surface of the community -- ardent fans that crave more Warcraft.
But the need for a beta now is deeper than appeasing the community's need for new purple pixels. Three reasons:
First, and foremost in the mind of a multinational business like Blizzard, the beta itself is needed to show investors and other stakeholders that the company is moving forward with their flagship property and is executing its recovery plan. Let's not argue about how healthy or not healthy WoW is at the moment -- it has had a subscription drop and the market demands that it tries to recover from that. Part of the rejuvenation process is to release an expansion that alters the gameplay in fundamental ways that will draw players back in.