Can you guess what happens when you lose your digital camera the night before you receive a preview set of the newly released World of Warcraft Mega Bloks
? If you guessed the preview gets delayed by two weeks while you desperately search for your camera before breaking down and buying a new one, you're right!
The most common gripe people seem to have with World of Warcraft
licensed Mega Bloks isn't an actual critique of the product -- it's the fact that people want LEGOs
rather than Mega Bloks
. The comparison is unavoidable, and even this hands-on contains a bit of it. But after having played around with this set for some time, and equipped with experience with LEGOs since I was a child, the comparison between the two companies feels increasingly inappropriate.
Yes, both companies produce toy building blocks, but the goals of the two products feel different. To me personally, it feels that the goal of LEGOs is to build, whereas the goal of Mega Bloks is to play. There's overlap in these activities, the creativity of building is absolutely an aspect of play, but the two products approach the activity from two different directions. They just happen to meet somewhere in the middle.
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Filed under: Analysis / Opinion