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Posts with tag world-of-warcraft-subscriber-numbers

Activision earnings call offers more insight on WoW subscriber losses

In addition to the news that Titan may not be subscription-based, today's Activision investor call also shed some light on WoW's most recent round of subscriber losses. Blizzard says that the subscriber loss was more or less evenly split between Eastern and Western markets, which is to say that they've lost subscribers in North America, Europe, and Asia. However, patch 5.2 and 5.3 both had a positive impact on subscriber numbers and Blizzard is working on making returning to the game easier for players who have left.

While there's been a lot of panic over the subscriber losses, Blizzard isn't throwing in the towel yet: in this call they assured everyone that they're committed to the World of Warcraft playerbase (that's us!) in spite of the subscriber downturn and other projects like Titan on the horizon.

Filed under: Blizzard, News items

World of Warcraft subscriber numbers dip 100,000 to 10.2 million

During this afternoon's Activision Blizzard investor call, it was announced that WoW's subscribers numbers dropped another 100,000 players from September 2011 to 10.2 million at the end of December 2011.

World of Warcraft's subscriber numbers peaked around 12 million back in late 2010 and early 2011 and have been in decline since. The game slipped to 11.4 million subscribers in May 2011, then down to 10.3 million in September of 2011. While subscriber numbers continue to fall, the rate of lost subscriptions has slowed significantly.

In further clarification of the game's subscriber numbers, Blizzard President and Cofounder Mike Morhaime said that Blizzard has seen no significant change and that "December was a good month for us." This past quarter was, according to Morhaime, the "most competitive quarter ever." World of Warcraft's competition primarily came from Star Wars: The Old Republic.

Blizzard believes that the success of patch 4.3, community engagement, and the Annual Pass contributed to the subscriber retention it's seen.

Filed under: Blizzard, News items

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