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15 Minutes of Fame: Japanese players build their own community in World of Warcraft

What does World of Warcraft sound like from an entirely different cultural perspective? Jump to about 8:30 in the above video and listen to the last moments of this heroic boss kill -- the point at which terse expletives usually bristle from from even the most disciplined, well-oiled raiders, the whole thing followed by a deafening avalanche of shouts and cheers when the boss finally falls. Contrast those expectations with the understated pleasure here of CAVAG, a guild of Japanese players on Proudmoore (US-Horde), and you'll gain a sense of just one of the more outward cultural differences between this group and the typical American raiding guild.

Welcome to the world of #wowjp, a network of Japanese WoW players who've learned English primarily through playing the game. You can find localized versions of World of Warcraft in Korea, mainland China and Taiwan, but Japanese players are left to their own devices -- no dedicated servers, no language localization. To solve those challenges, Japanese players have banded together to create their own Japanese game guides, share addons and tips for typing in Japanese within the game, and form a network of Japanese-language guilds across several North American realms.

Bringing us this interview with two Japanese WoW players is the Sha of Happiness, herself a native Japanese speaker and a member of the #wowjp community. But before we begin, a simple and heartfelt message from the Japanese players:

The wowjp community wished to tell the readers/Blizzard: "Thank you for providing the Hippogryph Hatchling for the tsunami relief efforts. Thank you for all of your donations."

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Filed under: Interviews, 15 Minutes of Fame

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