It's been recently announced that the World of Warcraft
has hit another milestone: a grand total of 11.5 million subscribers
. This really comes as no surprise after the release of an expansion, especially one as widely hyped as Wrath of the Lich King
which broke a few records
of its own.
I think it would be bigger news if they hadn't hit a couple of new milestones.Gamesindustry.biz
has a quote from Senior VP of merchandising at GameStop
Bob McKenzie, indicating that it's not just Wrath of the Lich King
doing well. These numbers haven't spiked because of all of the returning customers, WoW
is gaining plenty of new ones, too. The base WoW
package and the World of Warcraft Battle Chest
are still doing quite well. Better than last year, he specifies. So while those base package purchases are certainly fueled
by the Wrath
hype, it's bringing in new customers, not just the returning customers.WoW
may not be the kind of game for every gamer out there, and the game isn't without its flaws. Despite that, it has proven over and over that it's by far one of the best games out there, and definitely the best of its genre. I don't expect it will be going away anytime soon.
Filed under: Analysis / Opinion, Blizzard, News items, Wrath of the Lich King