However, that's not actually the case. Their Madden sales turned out to be quite the success, and their demographic is rather gamer heavy. Man, who would have thought a 24-hour convenience store would attract a lot of young gamers? My mind is boggled. As of this season, 7-Eleven has begun offering pre-orders of select major upcoming releases (such as Wrath of the Lich King) at their locations. All of their offerings will have midnight releases at the 24/7 chain, so your next midnight release party might just take place between a Slurpee machine and a beef jerky rack. I have a feeling they won't be holding any costume contests.
Oh, if you're curious, 7-Eleven says Wrath in November, too. Man, I could actually go for a Slurpee right now. AFK.
[ via Kotaku ]