July was defined by the latest iteration of an old meta-game, Blizzard versus Players. The community had an almost universally hostile reaction to Blizzard's announcement that the use of one's real name would be required for posting on the Battle.net forums, and the controversy raged to newspapers, magazines, the Entertainment Software Rating Board (ESRB), and third-party sites very quickly. Predictably, it only took 4chan about 10 minutes to publish the names, addresses, phone numbers, profiles, blood types, and favorite movies of every prominent Blizzard employee it could find.
The sad thing is, the issue may not even be over despite Blizzard's backing down; the best that players could get from the company was language indicating it could be a temporary reprieve at best. Quoth the dime-store movie villain, this isn't over -- and it's not going to be, as long as Facebook's making serious bank.
On the lighter side, the above scene from Jay and Silent Bob Strike Back (NSFW due to language and violence) started circulating among several WoW communities during the controversy as proof that the loss of online privacy didn't have to be a bad thing, as long as you were the one capitalizing on it.